It’s no secret to modern growth professionals that becoming a data-driven marketer is vital to success.

According to the New York Times, businesses that used data-driven marketing techniques saw 5–6% higher productivity rates. The fact is, if you want to maximize your marketing ROI, you need to make choices based on data.

Not sure how? Not to worry.

Here are 7 steps to becoming a data-driven marketer today.

Benefits of Being a Data-Driven Marketer

Before we dive into the “hows” of becoming a data-driven marketer, let’s talk a bit more about the benefits.

Using data and analytics to create your marketing plan can sky-rocket your effectiveness…

2020 is coming to an end, and it’s a perfect time to make conclusions and analyze how this year affected different areas of our lives. Today we’re going to start a series of posts about COVID-19 impact on retail, on our spending habits and will make some assumptions about 2021 too.

In this first part, we would like to cover some areas like countries’ investments in vaccine development, credit card spendings in the US, and job postings throughout the year.

Subscribe to our Medium to see more analysis from Narrative BI and jump into the comments section to leave your…

Tomorrow is the most important day of the year for the United States. Here at Narrative BI, we decided to analyze tons of open-source data to give you a perspective on the 2020 elections, how the 2016 elections experience can help us predict results, and what motivates people to vote in 2020. Let’s find out!

Today we at Narrative BI will explore some interesting insights from COVID-19 data by Our World in Data.

Data comes from the European Centre for Disease Prevention and Control (ECDC), Johns Hopkins, and other institutions and maintained by Our World in Data.

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